We exist to help you differentiate.



always, One simple mission:

To improve the performance & profitability of our clients in specific, profound and measurable ways.


Our people deliberately cultivate teamwork & innovation for the benefit of our clients, employees, partners & other stakeholders.


The power of relationships is at the core of our ability to help leaders drive results. We listen well, thrive on candor and get the details right. These three focus areas drive trust, which we believe is priceless.
And you can expect dedication to the fairness and integrity of people.


Pioneer It

During our tenure, we’ve been responsible for countless ‘firsts’, and this shows up in our exclusive products, services and processes. 
Because reinvention and continuous quality improvement are essentials, we value transformative thinking, and we have the execution skills to deliver. 
Expect that we will ask a lot of questions, listen hard, and co-create with our clients and team members.


High performance players

An ‘A-Player’ performs and produces 3x better than a ‘B’ player, and it’s been recognized that A-Players radically transform businesses. We cultivate high-performance players that solve problems faster, improve systems, make wise decisions and inspire and challenge the collective.


radically transparent

No surprises. We aim to lift the veil between the parties, especially related to price and operations.
Expect us to provide clear, easily-accessible information related to implementation progress, slowdowns and budgetary impact, as well as potential solutions.  



Following through on our commitments is reinforced throughout the company. By understanding what people expect from us, we have invested in integrated systems to document goals, expectations, timelines and outcomes. 
These resources support us in forecasting, integrating quality and assuring delivery so that we keep our promises. 
Expect us to keep our word.



Established in Atlanta, Georgia 22 years ago, we are one of the original female-led mystery shopping and customer experience companies. We started with humble beginnings and have organically grown into a top-tier customer experience research firm.

Today, we deliver consumer insights and engagement strategies for brands all over the globe as they journey towards a more customer-centric culture. We are proud to call Atlanta our home, and we strive to learn and evolve as our client-base and team continues to expand.

some kind words from our friends

  • AboutFace is a true extension of our team.

    “We developed a new secret shopping program using AboutFace. We changed from a quantitative report that was not easy for our people to understand to one that gives loads of information on the sales process and allowed accountability for each department monthly. Over the years we have worked with AboutFace, we have improved an average of 3% per year.
    Rick Hanson, Director of Retail Operations
    Bass Pro Shops 
  • Initially, I did not think we would use a lot of the value-added offerings.
    I’ve been surprised how forward thinking AboutFace people are. It really works, with the short-term rewards, analysis, and push I get is great. That is why we have been with you for eight years now! Thank you”
    Tony Albachiara, National Sales VP 
    Centex Homes, Pulte Group & Ashton Wooods
  • Paige and her team are truly experts in their field!

    “I would recommend aboutFace to anyone who is looking to enhance their customer experience or building client relationships. In fact, I’ve enjoyed them so much that I am now excited to join their data-analysis team!”

    Yee-Lynn Chen, Manager of Training and Education 

We would love to chat with you!

Ready To Start Realizing Your Customer Experience Potential?
Our team is on standby ready to chat with you about your next project. We’re easy to talk with and ask a bunch of great questions during our discovery call with your team.
Get in touch with us today!
AboutFace Home Page


AboutFace provides the research, technology, guidance and exclusive services, leaders need to gain strategic advantage over their competition.


With over two decades of experience, AboutFace has been delivering consumer insights and engagement strategies for global brands on their journeys to create customer-centric cultures.

5579-B Chamblee Dunwoody Road, Suite 204
Atlanta, GA 30338